This article presents a comparative study of the pragmalinguistic features of English and Uzbek tourism texts. It pays particular attention to the relationship between the addressor and the addressee, speech acts, evaluative language, deixis, modality, presupposition, and culture-specific features. The study aims to identify the linguistic means through which tourism promotional texts inform readers and influence their attitudes and decisions. The research material consists of text extracts selected from English and Uzbek-language tourism portals and brochures. The materials were selected with due consideration of their thematic relevance and the balanced representation of both languages. The study employs comparative-pragmatic, contextual, speech-act, and presuppositional methods of analysis, together with qualitative description. The findings show that English tourism texts tend to use direct reader address, emphasise available opportunities, and present travel as a personal experience. Uzbek tourism texts, by contrast, rely more strongly on historical information, collective memory, and the cultural value of hospitality. In both languages, informative statements often serve an indirect persuasive function by encouraging readers to take a particular action, while positive evaluation enhances a tourist destinationʼs attractiveness. The article proposes an “information – evaluation – action” model that explains the communicative structure of tourism texts. This model may provide a practical basis for writing, editing, and translating tourism materials while preserving their meaning and pragmatic effect.