This study is dedicated to a comprehensive and systematic comparative analysis of the linguocultural features of childrenʼs advertising texts in French and Uzbek. The main objective of the research is to examine in depth the linguistic means, cultural context, and persuasive strategies used in childrenʼs advertisements of both cultures, as well as to identify their i ntrinsic connection with the national mentality and value systems. Within the scope of the study, the manifestation of cultural stereotypes and national -cultural codes in French and Uzbek childrenʼs advertising texts, the dependence of persuasive strategies on cultural context, the expression of gender, age, and social stereotypes, and the role of cultural scenarios in advertising discourse were analyzed. The methodological basis of the research included lexical -semantic, discourse, linguocultural, cognitive, and gender analysis methods. The results of the analysis indicate that French childrenʼs advertising texts prioritize ideas of individuality, creativity, and independence, positioning the child as an independent and autonomous subject within the adverti sing discourse. In Uzbek childrenʼs advertising, family values, community unity, and traditional moral norms emerge as the leading semantic-pragmatic components. The study demonstrated that French and Uzbek childrenʼs advertising discourse possesses distinct linguistic and cultural features; although the methods of influencing the child audience differ in principle, they share certain common communicative characteristics. Linguoculturology, advertising text, childrenʼs advertising, French language, Uzbek language, cultural adaptation, persuasive strategies, cultural stereotypes, discourse analysis.