This article examines the axiological verbalization of the concept of beauty in Uzbek and German paremiology from a comparative linguocultural perspective. The study focuses on identifying the semantic and value-based features of perceptions of beauty represented in paremiological units and on revealing their common and distinctive characteristics in the two linguocultures. Comparative-typological, conceptual, semantic, linguocultural and axiological methods are applied. The analysis shows that in Uzbek paremiological units beauty is closely associated with moral and spiritual qualities, whereas in German material aesthetic evaluation is linked to individual perception, personal choice and moral qualities. In both languages, the axiological relationship between external attractiveness and inner qualities occupies an important place. The comparison demonstrates that common semantic models are realized through different linguistic means and evaluative criteria under the influence of national and cultural values. The findings contribute to revealing the national-cultural specificity of the concept of beauty at the paremiological level and are relevant to the comparative study of value systems in Uzbek and German linguocultures.