This article is devoted to the study of the word-formation

features of marketing terms in modern English. The relevance of the

topic is explained by the rapid development of marketing vocabulary

in the context of globalization, as well as the active process of

assimilation and adaptation of terms in national languages, in

particular, in the Uzbek language. The work examines the main ways

of term formation and structural models - affixation, conversion,

word addition, compression, abbreviation, as well as the specific

aspects of semantic changes in their transition from common

vocabulary to terminological vocabulary.

In the article identifies the historical and linguistic factors of

the formation of English financial and economic terminology,

emphasizing the influence of Latin, Greek, French, Italian, and

German, as well as the Russian language as a mediator in the

formation of Uzbek economic terminology. In the Russian language,

special attention is paid to the analysis of complex (composite)

marketing terms, often expressed through phrases or descriptive

expressions. The article examines in detail word-formation models

such as adjective + noun (backlist, broadsheet), noun + noun

(automaker, bangtail), preposition + noun (aftermarket, offshore),

verb + adverb (buyout, giveaway), and provides examples of their

usage and etymological explanations. Based on a comparative

analysis, the author concludes that the structure of English terms is

not uniform and they have their own functional features in the

marketing language. The research material shows that the

development of the marketing terminological system reflects the

general trends of the lexico-semantic dynamics of the English

language and is characterized by the interrelationship of internal and

external word-forming factors.